New York, NY - Marc Ecko Enterprises, the innovative global fashion and lifestyle company best known for its iconic Rhino and the *ecko unltd brand, has announced the launch of a new global ad campaign titled, "Be Unlimited." The campaign is scheduled for February release in targeted lifestyle print outlets, television, point of sale at Ecko stores and select Ecko retailers, as well as an online component. The Spring/Summer '09 campaign will showcase an array of talent and brand ambassadors, and highlights the brand's signature apparel, shoes, and watches.
Using a series of YouTube viral videos to augment its traditional media buys, the campaign will feature local and international artists and athletes who best represent the philosophy behind the Ecko Unlimited brand and have an impact on popular culture within their region. The story connecting all the ads revolves around the transformative power of character, individuality, passion, and struggle in overcoming adversity and achieving success.
Countries participating in the Ecko campaign cut a wide swath globally and include, but are not limited to, Canada, Croatia, Czech Republic, France, Greece, Norway, Portugal, Russia, Spain, Italy, UK, Brazil, and USA. Among the diverse panel of participating athletes are MMA fighter Frank Mir, Stunt bike rider Kane Friesen, WWE's John Cena, Puerto Rican Welterweight boxer Miguel Cotto, French painter Pablo Cots, Russian kick boxer Ruslan Karaev, Canadian Gavin Sheppard, and Michael Bisping, along with various personalities from other action sports, music, and graffiti/street artists.
For more info, go to www.ecko.com/beunlimited
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